sport sponsorship digitally refined

Wimbledon fever will, as of Monday, come around once again, and as ever, the pressure heaped on the shoulders of Britain’s Andy Murray will be immense. Indeed, should the boy born in Dunblane, Scotland achieve his lifelong ambition and be crowned champion– ending the 70…

Andy Murray, Wimbledon Champion. A Sports Marketers Dream.

The table below provides a follower count for each of the 20 competing Barclays Premier League clubs in the season 2012/13. Please note, that the follower counts were taken on the 28th May 2013, and that Manchester United Football Club does not currently have an…

Premier League Football Club Twitter Followers

Guest writer Elliot Aspinall of Unilever discusses the impact of the vast sums of money being pumped into the Premier League. Manchester City and Chelsea have been bought by billionaires in recent years giving them access to funding beyond their wildest dreams. With this money…

Upsetting time for £nglish Football?

The technological and design innovation of football boots in recent times has been astounding. Indeed there is a specific type of footwear readily available to players (of any level) should their game cater best to control, power or speed. Puma’s latest concept for its evoSPEED…

Need for Speed Key To Puma & Ducati Tie-up

Boxer Kell Brook recorded arguably the finest win of his career so far with the third round knockout of Argentine Hector David Saldivia on Saturday October 20th in an event held at Sheffield’s Motorpoint Arena sponsored by Betfair. Ahead of the fight, Betfair encouraged and…

Betfair and the #handofkell… Cyber-Physical Activation at its Best